Sustainability Facts

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Although two third of the earth’s surface is covered with water, almost 97.4% of this is salty sea
water, 2.05% is frozen water and only 0.65% is fresh water that is suitable for human, animal or
plant consumption. Out of this fresh water, only 0.3 % water is renewable

– (Krenkel and Novotny, 1980).

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Among different crops, cotton is one of the thirstiest crops contributing towards the destruction of freshwater ecosystem both at the regional as well as the global scale. Although cotton fibre comes from a sustainable source, the production of 1 kg of cotton fibre can require more than 20,000 litres of water and it accounts for 24% and 11% of the global sales of insecticide and pesticides, respectively with around 2.4% of world’s crop land being planted with cotton. 

– Bellon-Maurel et al., 2014

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Cotton cultivation has been held responsible for the destruction of ecosystems in various parts of the globe. Cotton and polyester fibres account for 35% and 40% of global clothing industry, respectively.

– Chapman, 2010

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